Week 3 EOC: My Demographics

            Who is the millennial generation?  "People born between the years of 1980 and 2000 are considered to be the millennial generation."(http://thesocietypages.org/graphicsociology/2011/10/04/who-is-the-millennial-generation-pew-research/).  This generation accounts for the majority of the post-secondary education population.

            When compared to the Baby Boomer generation, the millennial generation has been found to place a higher importance on financial well-being. “For example, college students in 1971 ranked the importance of being very well off financially No. 8 in their life goals, but since 1989, they have consistently placed it at the top of the list” (http://chronicle.com/article/Millennials-Are-More/131175/). 

There are numerous significant changes in mindsets as well as marketing targets.  Demographic is defined as “relating to the dynamic balance of a population especially with regard to density and capacity for expansion or decline” (http://www.merriam-webster.com/dictionary/demographic).  When watching television in today’s society, it is easy to identify the target demographic of commercials and product advertisements.  Products are being advertised to target certain demographics and generations.  For example: products are using current pop singers to advertise products such as headphones or cologne/perfume.  Society is seeing more and more celebrities start their own product lines for fragrances, clothing, and even foods.  These products target certain populations within society.  You can find the commercials and advertisements during certain shows (i.e. The Bachelor, Big Brother, etc.).  Companies can even target certain channels that are geared toward the millennial generation: MTV, Comedy Central, E!, and ABC are a few.  Companies can target advertisements in magazines also.  For example, if a makeup company is marketing a new product, they would want to advertise in a magazine that they know females read (i.e. Cosmopolitan). 

The millennial generation is a generation that has seen huge growths in advertising and marketing.  From advertising products in newspapers/magazines to advertising on apps on smartphones, the transition has been quick.  This generation is tech savvy and this will continue to help marketing for years to come.