As technology develops and society stays "in-tune" with advances, companies are finding new ways to market their products and hire loyal associates. Social networking sites are quickly becoming a mainstream method of finding employees for major companies such as Sony, Microsoft, and McDonald's. Companies such as these are trolling Facebook, Twitter, and Instagram for loyal customers who are already promoting products. "They sometimes search blogs and online social networks to identify individuals who are already functioning as brand advocates" (http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/48921908). The convenient part about this type of marketing is, the companies simply depend on peer-to-peer networking and word of mouth to promote their product. "For the ambassadors, it’s often a labor of love more than a paying job" (http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/48921908).
While Facebook and Twitter don't give the professional "vibe" as LinkedIn, it can still be used as a valuable marketing tool. LinkedIn provides employers with professional information such as resumes, recommendations, and professional connections. However, Facebook has been proving itself to be just as valuable. Jobs can be posted on Facebook as well as videos of certain job descriptions. "In addition to posting jobs and videos of current employees on its Facebook page, the company has recruiters and other employees find user groups and join discussions" (http://online.wsj.com/article/SB10001424053111903885604576490763...).
With more and more technological advances and social networking sites make their marks, more companies will continue to look to these sources to engage employees. Companies are slowly forming teams within the company dedicated to strictly social media trolling.
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