Distribution

When distributing my product, it would be most beneficial to use an intensive distribution strategy.  "Intensive distribution is a strategy in which producers stock their products in as many outlets as possible" (Kolter & Armstrong, 323).  Thai Chili Crisps are classified as a snack food, this allows them to be distributed in a very broad range of outlets.  Grocery stores, convenience stores, and bars would all be very common outlets for Thai Chili Crisps.  "Exclusive distribution is often found in the distribution of luxury brands and brands" (Kolter & Armstrong, 324).