Promotion

The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships (Kotler & Armstrong, 432). I believe that the best way to introduce the Thai Crisps into the market is through social media to create a relationship with our customers.  Social media is becoming a staple in today's society and success of products.  I could create a Facebook fan page and a Twitter account for Thai Chili Crisps.  The Facebook fan page could offer occasional promotions.  I could encourage users to "Like" the page and get a coupon for one free sample to try the Thai Chili Crisps.  Twitter could be used to tweet pictures of products, promotions, and events that include Thai Chili Crisps.  These promotions are considered sales promotions.  Sales promotions are "short-term incentives to encourage the purchase or sale of a product or service" (Kotler & Armstrong, 432).  Since it is a new product, I want to do everything possible to get the name into circulation.  Google is a great way to advertise products.  I would like my product to show up as a banner on Google every time a person searches for "alcohol", a local bar, or "snack food."  Since Anheuser-Busch (A-B) is one of the most popular brewers of beer, it would be a great promotion strategy to team up with A-B to promote my product.  We could run promotions that offer a free sample bag of Thai Chili Crisps with every 24-pack or 30-pack of any A-B beer.  A very popular time of year that my product could make a lot of profit is football season and specifically the Super Bowl.  Advertising to get Thai Chili Crisps for Super Bowl parties could be done via commercials, Facebook, Twitter, and Google.  Promotion is a great strategy to reach to customers. A company "must communicate with target customers about the offering and persuade them of its merits" (Kotler & Armstrong, 13).