Product

A product is defined as "anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need" (Kotler & Armstrong, G10).  My product is a crispy rice crisp with the spice of a Thai chili.  The market, "a set of all actual and potential buyers of a product or service" (Kotler & Armstrong, G10) will be a crowd that drinks, enjoys sports, and eats snack food.  It will be distributed to multiple outlets and available throughout the country.