Week 9 EOC: Three Great Mission Statements

1.  The mission of Philleas Fogg Snacks is to provide a unique flavor experience that will take your taste buds on a journey around the world and back. We allow mature adults to enjoy snacks that complement the alcohol experience by providing narratives that are instant conversation starters.
http://jquik.blogspot.com/
I really enjoyed this mission statement because it describes the product and adds and exciting element to it by stating “will take your taste buds on a journey around the world and back.” He always mentions what his target audience is by stating “adults.”  Lastly, his product creates an experience and a setting.  I would suggest adding a quote to describe what a mission statement is but other than that I think that it is well written.

2.  It is always important and imperative to understand your mission statement for your new products you are lunching. According to Armstrong and Kotler, "mission statements have largely devolved  into flat- head jargon. Almost no one can figure out what they mean."( Marketing an Introduction p. 41) I want my mission statement to engage consumers to indulge in my treats, while understanding my objectives for the product.   Phileas Fogg's Bangkok Bites are delicious Thai chicken jerky treats that go well with beer and wine, while at home and social events. Your taste buds and imagination will come alive when you consume these high protein snacks. One bite, and you are immediately transported to the enchanted city of Bangkok, experiencing excitement and adventure.
http://tonyromestproductions.blogspot.com/
I thoroughly enjoyed this mission statement. I like that he used the mission statement description.  I really enjoyed his creation and his description of his product.  The title “Bankok Bites” is brilliant!  He also mentions that these bites would pair well with beer and wine, this is targeting a specific demographic.  He also mentioned that they can be enjoyed at home and at social events, I think this sets the perfect time and place to enjoy these bites as well. Lastly, the final sentence wraps up with the bites offering a unique experience of excitement and adventure!

3.  What is a mission statement?

 "A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." (Marketing: An Introduction for Education Management Corporation, Pg. 39)

My Mission Statement:

At Phineas Fogg's we don't just make ordinary snack foods we take you on a journey around the world with our many exotic flavors. We want to give you the experience that you would have if you were actually in that country or city, without ever leaving your own country. We being to you adventure, mystery, and memories. You will personally feel as if you went on this amazing voyage with Phineas Fogg tasting all of the exotic flavors of the world. Take the chance and go on one of these amazing adventures, you won't regret it. Try one of our newest snacks, it is filled with the flavors of Madrid, Spain. You will feel the rush and the despair that Phineas went through to discover this amazing snack just for you.

http://xandriamariefashion.blogspot.com/
I loved how she created the adventure in her mission statement! She describes how this snack with personally affect you, this creates a mystery and adds excitement to her product.  I like how she included the “flavors of Madrid, Spain,” this sets the tone and the flavors to expect from her snacks.