Objectives

"Marketers should work to measure the returns on their sales promotion investments, just as they should seek to assess the returns on other marketing activities" (Kotler & Armstrong, 438).  The objective of the company will be to deliver a product that is enjoyable and profitable.  Our product will give the consumer a snack that will send their taste buds on a rollercoaster of flavor.

Objectives and issues

The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation.