Situation or SWOT Analysis

A SWOT analysis is overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T) (Kotler & Armstrong, 55).

Stengths

- Unique, international ingredients
- Compliments your favorite drink with dynamic flavors
-  Two different sizes appeals to different needs of consumers

Weaknesses

- Spice may not appeal to everyone
- People may not be willing to try a multicultural snack

Opportunities

- Super Bowl parties
- Bar food during football season and basketball season

Threats

- Inability to easily obtain ingredients
- "Down time" during the year and in between sports seasons